{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Fintech Marketing Lab","title":"How Fintechs Do Content: Building Trust with 200 Touchpoints at Thunes | Mathieu Limousi, Chief Marketing Officer at Thunes","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8c1603c4\"></iframe>","width":"100%","height":180,"duration":2187,"description":"Araminta speaks with Mathieu Limousi, CMO at Thunes, about why fintechs underinvest in marketing until fundraising and why trust and education are central in payments. Mathieu explains Thunes’ content strategy across webinars, blogs, social posts, and press packages. They discuss using AI for topic discovery and data analysis with human oversight, taking control of the narrative, and measuring content via account-level consumption across 200+ touchpoints.\n\nKey topics include:\nWhy fintechs underinvest in marketing\nHow thought leadership builds trust\nHow one report fuels months of content\nHow to measure complex content journeys\n\n\nUseful links:\nHow Fintechs Can Win in AI Search webinar: https://www.mintcopywritingstudios.com/ai-search-report\n\nMathieu Limousi on LinkedIn: https://www.linkedin.com/in/mathieu-limousi/\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\nFor show notes and more information about guests, head to: https://www.mintcopywritingstudios.com/podcast\n\n\nThis episode was produced by Orama - thought leadership videos and podcasts: \nhttps://orama.tv/\n\n\n\nAbout Araminta Robertson:\nAraminta is the Founder and Managing Director at Mint Studios, an agency that turns content into measurable pipeline for fintech and financial services companies.\n\nAbout Fintech Marketing Lab\n\nFintech Marketing Lab is a podcast hosted by Mint Studios,an agency that turns content into measurable pipeline for fintech and financial services companies. This podcast is where we experiment, explore and break down how fintech marketing actually works in practice. Each episode, our host, Araminta, talks with top fintech marketers about what they’re testing, what they’re learning, and how they’re pushing the boundaries of brand, strategy and team building.\n\nTimestamps:\n00:00 intro\n01:09 Episode Setup and Guest Intro\n04:20 Baking in Austin Icebreaker\n05:11 Why Fintechs Underinvest Marketing\n08:49...","thumbnail_url":"https://img.transistorcdn.com/RxTsGogqJoX15VsYrjZdN5NqurDLl-H2dcmuZVY5O3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODE4/NzIyYmM4OGU5NjNl/MmIyODM2OGI2NTg2/Njk3OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}