{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Some Future Day","title":"How to Market to the Next Generation: Gen Z and Gen Alpha | with Marc Beckman and Kristin Patrick","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8c22bb7d\"></iframe>","width":"100%","height":180,"duration":3891,"description":"Kristin Patrick is a forward-thinking executive who has been responsible for repositioning brands across lifestyle industries, including entertainment, beauty, fashion and CPG. She is currently the Exec VP and CMO and part of the executive team leading the transformation of youth culture brand Claire’s Inc. She was most recently the CMO of Pepsi. During her 20+ year career, Kristin has developed a distinguished reputation for being a disruptive, trend-setting brand steward, general manager, and strategist at Disney, Calvin Klein, Gap, Inc, Revlon, PespsiCo, Liz Claiborne, and Playboy. \nIn this episode, we talk about the future of marketing and how Generation Z and Alpha are impacting the way that brands and companies need to show up. \n\nKey Topics:\nHow to reach Gen Z and Gen Alpha\nThe Impact of a Design-led Culture\nUtilizing Robloxing to Connect with a Fanbase\nThe Importance of Empathy for Modern Brands\nBrands Taking a Front-line Position for Positive Cultural Change\nEntering the Consumer's Entire Ecosystem\n\nSign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/\n\nTo join the conversation follow Marc here:\nYoutube\nLinkedIn\nTwitter\nInstagram\nMarc is a Senior Fellow of Emerging Technologies at NYU, the CEO of DMA United, and is on the New York State Bar Association's Taskforce for Cryptocurrency and Digital Assets.\nSome Future Day is produced and edited by Jon Bumhoffer at Make More Media","thumbnail_url":"https://img.transistorcdn.com/49ti8LEayRlMYmG3EKBCgKTfvk_FNIG5HS513TWDj-Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1NTk1LzE2OTU5/MTY1MzQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}