{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)","html":"","width":"100%","height":180,"duration":3551,"description":"What is a go-to-market strategy, exactly?\nIn today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.\nMy guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.\nWe’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.\nTopics covered:\nWhat exactly is a go-to-market strategy?\nThe difference between go-to-market strategy” and “marketing strategy”\nSigns that a company needs a go-to-market strategy\nThe frameworks to start creating a go-to-market strategy\nWhy is it important to have a “model-market fit” and “channel-market fit”\nA real-life example of model and channel market fit\nWhy follow up questions is vital in customer interviews\nUsing Objective & Key Results (OKRs) to translate customer interview into actionable steps\nWhy targeting customers’ mindset is much more important than just aiming at demographics\nBiggest mistake companies made when creating a go-to-market strategy\nWhat marketers should learn in the next 5,10, 20 years\nResources mentioned:\nHull\nFlip My Funnel\nHotjar\nBrian Balfour\nGrowth Loops: The End of Traditional Funnels?\nSean Ellis\nMotivo\nGood Strategy Bad Strategy: The Difference and Why it Matters\nObjective Key Results (OKRs)\nThis is Marketing\nBuyer Persona: Your Guide to Create 100% Accurate & Detailed Ones\nBuyer Persona Institute\nForget The Funnel\nAsia’s Twitter\nDemandMaven\nBuyer Personas Need to Die a Violent Death","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}