{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The StoryConnect Podcast","title":"Fiber Cup Champions: How Team Midwest Scores with Esports Sponsorships, With Candy Riem","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8c512e4d\"></iframe>","width":"100%","height":180,"duration":869,"description":"From cross-branding and tournaments to a local college team sporting the utility's name on its arena, Michigan's Midwest Energy & Communications plugs directly into a high-bandwidth internet subscriber audience. Candy Riem shares how Team Midwest turned an esports sponsorship into an effective broadband marketing story.","thumbnail_url":"https://img.transistorcdn.com/lSTr1BH9HAnYu1kHinhMpwWdqLo8ULXAz6dxlXAU_2g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MThk/NTVjNzc4ODhlMmI3/ZmViMGQyYmY4NGEz/YWM3YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}