{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecom by the Numbers: The Ecommerce Profit Podcast","title":"Revenue vs Profit: Why Revenue Is Not the Point","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8c5370bd\"></iframe>","width":"100%","height":180,"duration":497,"description":"Revenue vs profit: one store does a million dollars a year and keeps about $20,000. Another does $200,000 and keeps about $50,000. Melia Moore follows the money down both of them, line by line, from cost of goods to ad spend to overhead, to show why revenue is the easiest number in your business to grow and the least honest.\nThe first split between an owner and an operator is one question: what did it keep? This episode adds the second half of the series' filter. A move can lift a lever and still cost you money, and discounting is the classic case. Revenue is an input, not the goal. For the rest of Ecom by the Numbers, profit is the lens.\nChapters\nLinks\nEpisode page: https://ecomprofitably.com/podcast/revenue-vs-profit/\nEcom by the Numbers is brought to you by ecomprofitably: https://ecomprofitably.com/","thumbnail_url":"https://img.transistorcdn.com/ioNqqlQo2WtwiH6k3gzfIvPXxB01-yXk5qCOcqbvLaA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NTQw/MmRlZWQzMjVmOTFj/OTcyYjZmYjU3Mjk0/Mjc2ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}