{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Built To Run","title":"How EverLine Turned Founder Know-How Into 125 Locations in 3 Years","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8c57a35c\"></iframe>","width":"100%","height":180,"duration":4471,"description":"Leighton Healey, CEO of KnowHow, sits down with John Evans, founder of Everline, about turning a fledgling pavement maintenance business into a franchise network approaching 200+ locations across Canada and the U.S.\nThey explore Everline’s evolution from handwritten operations manuals tested season by season to a tech stack with searchable how-to, dashboards, benchmarking, and an AI layer, while stressing that judgment and the “sizzle” of lived experience can’t be generated by chatbots.\nJohn discusses scaling franchise support, keeping human-to-human coaching central, using peer validation and data to drive adoption, partnering with capital for growth, and a Greenland runway project executed by new franchisees under extreme constraints.\nLooking for more expertise from restoration industry experts? Head to https://tryknowhow.com","thumbnail_url":"https://img.transistorcdn.com/903ci9lsn7jQluLXa027LHCk6YZeryC_P9mcFNDRQy4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTk2/ZjI1YWNhOTEwOTdi/OWRhM2ZjMjNjZDRk/OWIwZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}