{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sub Club by RevenueCat","title":"Performance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev Memo","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8c6d6532\"></iframe>","width":"100%","height":180,"duration":3008,"description":"In this week’s episode, we asked mobile marketing expert Eric Seufert for his take on upcoming privacy changes in iOS 14 and why the post-IDFA world presents a huge opportunity for mobile app developers.\r\n\r\n\r\nIn this episode, you’ll hear about:\r\n\r\n\r\n(1:07) Managing user acquisition at Rovio; freemium app dynamics at scale.\r\n(6:30) Why it’s hard to determine the effect of a specific ad channel; holdout testing.\r\n(9:10) The difference between mobile and traditional advertising: response time; Pepsi Super Bowl ads.\r\n(22:10) Why Eric doesn’t like the term “user acquisition.”\r\n(31:00) Why post-IDFA is more work for advertisers but provides a bigger opportunity.\r\n(37:43) How App Store changes have shaped the entire mobile app market; Top Charts.\r\n(44:25) Prediction: SKAdNetwork changes will most likely go into effect this January.","thumbnail_url":"https://img.transistorcdn.com/5wLmgbaQb4ycBC7pnGneKiwPipFNC9l0ygCTi1Majok/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MDYxLzE2MDE5/MjMwNjEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}