{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Blooming Garden","title":"20. The Florist’s Guide to Finding Dream Clients","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8c866698\"></iframe>","width":"100%","height":180,"duration":1219,"description":"Sick of posting “Bookings now open!” and hearing nothing but crickets? This episode is your wake-up call. I’m breaking down how to actually attract better clients to your floral business — the kind who value your work, pay on time, and come back for more. From defining your niche to fixing your website and building a proper marketing system (yes, more than just a pretty Instagram post), this one’s full of practical advice to help you grow sustainably — and profitably.What You'll Learn in This Episode:Why dream clients don’t fall from the sky (and how to find them instead)How to speak directly to the people you want to attractThe real job of your website (spoiler: it’s not just looking pretty)What to stop doing today if you want more bookingsHow to build a marketing system that works for you — not the other way aroundSEO basics for florists + how blog posts can bring more traffic than InstagramWhy saying “DM to book” is losing you sales (and what to do instead)Episode Mentions & Resources: Listen to last week’s episode — Why Your Website MattersMy niche blog post — Finding Your Floral Sweet SpotAI for Florists Blog Post — get started with ChatGPT If this episode hit home, hit Follow, leave a review, and share it with a fellow florist. Your dream clients are out there — now let’s help them find you.","thumbnail_url":"https://img.transistorcdn.com/kJgaGQCb4bp7RaYcKH2uV3-9O86gU-imTpVNCT8wjmQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGU1/MTkwYTIwYjYyOWM4/NjQ3ZThlYzU4MTJm/ZTI4Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}