{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"START","title":"🎧 START pod: Matthew Chen, Founder & CEO, Laurence \"Autonomous performance marketing\"","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8c9a527e\"></iframe>","width":"100%","height":180,"duration":461,"description":"Amazon sellers do not have a data problem.\nThey have a decision problem.\nThey already have the clicks\nThe conversions\nThe impressions\nThe keyword history\nWhat they do not have is a system that knows what to do with it.\nSo brands pay agencies $5,000 to $50,000 a month - and still lose money on ads\nMatthew Chen built Laurence to change that.\nA quantitative system for Amazon advertising.\nBuilt for continuous decision-making under profit constraints.\nUsing existing ad copy, reinforcement learning, and custom models to run ads on autopilot.\nWhen confidence is high, it acts\nWhen data is sparse, it borrows signal from similar keywords\nThe result: about 40% better performance for customers.\nAmazon is the wedge.\nAutonomous performance marketing is the bigger vision.\n🎧 START pod: Matthew Chen, Founder & CEO, Laurence \"Autonomous performance marketing\"\n00:23 What Laurence does\n02:12 How the company found the wedge\n02:47 The customer quote that changed the company\n03:15 The flaw in the standard Amazon ad model\n05:25 The move from Amazon to the wider internet\n06:12 How Laurence uses transformers today","thumbnail_url":"https://img.transistorcdn.com/q-E1hh7K6IS4AfZiNy2p4MYVGcUOO8lQP92h8QbOEOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NzVj/MDEzNjkxNjU1N2Uy/NDFhMDQ3M2ZhNWI3/NWY0MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}