{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Groupies","title":"#74 Nikita Morell of DIRT and Nikita Morell","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8caaf8d0\"></iframe>","width":"100%","height":180,"duration":1456,"description":"Nikita Morell is a messaging strategist specializing in architecture and the founder of DIRT Agency. In this episode, Nikita shares her journey from corporate marketing to a messaging architect... for architects. She discusses building her agency and the importance of research, client interviews, and consistent branding. Nikita also explores how to adapt messaging across markets while maintaining a cohesive voice, and draws on insights as a Co-Founder of ArchCon. Tune in for creative, practical takeaways!www.thedirtagency.com and www.nikitamorell.com/newsletterEpisode highlights:(2:35) Nikita’s path from marketing to architecture copywriting(4:14) Why she started her own agency(7:01) The launch and purpose of DIRT(9:15) Turning technical ideas into human messaging(10:28) The biggest messaging mistake architects make(13:39) Creating ArchiCon for business-minded architects(15:48) Lessons learned from building a brand(16:34) Staying consistent on LinkedIn(19:03) Finding ideas outside the architecture industry(22:16) How to be the ultimate Brand Groupie","thumbnail_url":"https://img.transistorcdn.com/FwZ145UthTTSo0DC5R6cty0TDy7iueuO92zTmb-6UAM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYzE1/N2RiODFmYWFmMWFk/ZTZmNTQ3NzkzNWIz/OGY2Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}