{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Vibe Marketing","title":"People Are the Best, Computers Suck","html":"","width":"100%","height":180,"duration":2103,"description":"Dave MacDonald opened this conversation by saying people are the best and computers suck, and then Craig's internet died three separate times, which meant Caitlin and Dave had to carry the first fifteen minutes without him. It's a fitting start to an episode about the messy human side of running a business: hiring people, keeping them, and figuring out whether your marketing is doing anything at all. Dave has been at this for 22 years, and he came in with hot takes.\nWhat we cover:\nWhy business owners are usually wrong about where their problem is, and what happens when you actually record what your team does all day instead of guessing\nThe gap between what your SOP says and what your people are really doing, which is almost always them inventing workarounds you never knew about\nDave's take that two interviews should be enough, and if you can't decide in two, the problem is your process, not the candidate\nThe hiring move Craig called a huge hack: asking a trusted client or friend to grab coffee with your final candidates\nDave's hot take that marketing doesn't work, and why he doesn't believe that anymore after his daughter talked him into a $20K budget\nAuditing your sponsorships and event spend by asking what the actual yield has been over five and ten years, not just whether it felt good\nThe One Thing: Before you make your next hire, borrow someone else's eyes. Pick a client or a friend who knows you and your business well, get your list down to two or three people, and ask them to have a coffee with each one. You get a read on fit that you're too close to see yourself, and you deepen the relationship with the person you asked. Then take them to dinner to say thanks.\nDave MacDonald is the founder and CEO of Better Together Group, a staffing, payroll, and HR consulting firm serving businesses in the US and Canada. He also hosts the WTF podcast, named for work hard, tell the truth, and finish the job.\nConnect with Dave:\nEmail: dave@bettertogethergroup.com\nPhone:...","thumbnail_url":"https://img.transistorcdn.com/cpSubJblz6fIvSfx81KfvvAD9F-o47iyZH9oL2Q5OCk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOWI1/NjU2YTAxYjY4MTYw/OGZjMjVhZDAyZDFh/ZTU1OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}