{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"AROYA Office Hours ","title":"[AUDIO only] Office Hours LIVE Ep. 140: Genetics, R&D, and Scaling Cookies with Jonah Carrington","html":"","width":"100%","height":180,"duration":3902,"description":"In episode 140, hosts Cian Sullivan and Jason Van Leuven, Director of Applied Technology at AROYA, are joined by special guest Jonah Carrington, Director of Genetics and R&D for Cookies Humboldt and One Log.\nJonah takes us behind the scenes at one of the most diverse and innovative operations in the country, sharing the journey from humble beginnings to building a state-of-the-art genetic hub that drives Cookies' nationwide expansion. From construction and operational challenges in rural Humboldt to the technical nuances of genetic preservation, R&D, and adapting to changing industry demands, Jonah gives an honest look at what it takes to maintain efficiency, accountability, and a strong company culture—while keeping every piece of equipment (and plant) running at its best.\nWe dig into everything from scaling production and developing new strains for both flower and hash to the importance of leveraging data (including AROYA’s advanced crop steering sensors) for repeatable success across different cultivation environments.\nAlong the way, you'll get insights on the realities of tourism myths, market optimism, and why a dedicated, empowered team is the heart of top-tier operations.\n00:00 Career Change Leads to Unexpected Journey\n05:16 From Indoor Growing to Farming\n11:17 \"Promote Within: Value of Internal Talent\"\n17:53 Building Accountability-Driven Culture\n25:40 Insights on Strain Yields and Processing\n31:42 Optimizing Strain Analysis with Sensors\n38:01 Embracing Technology in Agriculture\n42:41 Early Challenges in Business Focus\n48:21 Legal Industry: Social Adoption Misconceptions\n53:18 Evolving and Educating in Industry\n57:13 \"If You Build It\" Optimism","thumbnail_url":"https://img.transistorcdn.com/3zkYl9J7uGmkCJodQLZ2gtb1p7G5YMSafmRWy0IzUuk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGIx/MTA5NmYyZjY4ZjA1/YTZmZjEzZDkxYmU1/MDQ5ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}