{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Jeff Crilley Show","title":"Laura Hawtin | Founder | Strategic Marketing & Communications Consultant | Crown Rock | The Jeff Crilley Show","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8d2dc20c\"></iframe>","width":"100%","height":180,"duration":650,"description":"I've spent my career in marketing and communications, focusing on reaching consumers directly, but there's a whole other side of the industry dedicated to business-to-business (B2B) communications! Laura Hawtin has made her mark in that space, bringing her expertise from Great Britain and expanding her firm into the U.S. a few years ago. We discuss the challenges of growing a business internationally, the importance of effective communication, and what it takes to stand out in today's competitive market!","thumbnail_url":"https://img.transistorcdn.com/FZWflI1gLkIMSpZSo-enpNlY6EUUj63UcYzulcFyc8Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMzNl/YjRkNWFjNDQ4NmFj/YzU5YzVlYWRkMDEy/ZmRjMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}