{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#168 - CPG Founder Life - What to Expect: Paul Voge","html":"","width":"100%","height":180,"duration":4029,"description":"In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Paul Voge, Co-Founder and CEO at Aura Bora, a craft sparkling water company that has experienced remarkable growth from just 2 stores in 2019 to an impressive 10,000 stores  in 2024. Paul shares his entrepreneurial journey, highlighting the challenges and realities of running a consumer packaged goods (CPG) startup in a fiercely competitive beverage industry.\nThey explore the intricacies of distribution, retailer relationships, and the high stakes of navigating a market dominated by giants like Coca-Cola. Paul opens up about the operational hurdles of maintaining supply chains, forecasting demand, and the significant demands of fundraising, all while managing the emotional toll of entrepreneurship.\nThey emphasize the importance of resilience, setting realistic expectations, and finding fulfillment in the entrepreneurial journey, despite the sacrifices and stresses involved. Paul offers valuable insights on maintaining a healthy mindset and the continuous learning required to build a sustainable business.\n\nTune in to gain practical advice and inspiration for aspiring founders navigating the complexities of entrepreneurship.\nListen in as they share about:\n\nProfitability and Challenges of the Beverage Industry\nDifferences Between Big Brands and Small Startups\nAcquisition Pathway\nDistributor and Retailer Relationships\nConsumer Competition\nEntrepreneurial Mindset\nExcitement vs. Stress in Growing a Business\nChallenges in Operations and Logistics\nConstant Learning and Adapting\nBalancing Personal and Business Life\nCorporate Careers vs. Entrepreneurship\nSetting Goals and Expectations\n\nEpisode Links:\nWebsite: https://aurabora.com/ \nLinkedIn: https://www.linkedin.com/in/paulvoge/ \n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\nShow Links:\n...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}