{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Next Gen Employer","title":"How to engage Gen Z on TikTok: A guide for employers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8d4dc622\"></iframe>","width":"100%","height":180,"duration":870,"description":"In today's digital landscape, understanding and engaging Gen Z is crucial for employers looking to attract and retain top talent. Social media is a must have for any organisation wanting to attract Gen Z talent. And TikTok can't be ignored. Chris Le'cand-Harwood and Conor Cotton from Not Going to Uni recently shared insights on the significance of TikTok for Gen Z and provided valuable tips for employers.","thumbnail_url":"https://img.transistorcdn.com/d8jH45BxUy_KppV4Hh1wokvz_Klv5j5ZXzqyQ_fC5Cs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZTY4/YmVlOWJlYTFjNDA3/ZTI1ZmQ0MDhjMWI2/ZmMwMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}