{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"How can companies improve discoverability as buyers turn to LLMs? | Sydney Sloan, Chief Marketing Officer, G2","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8d547e7f\"></iframe>","width":"100%","height":180,"duration":288,"description":"B2B buyers aren’t following a straight path anymore.Many marketers still rely on traditional SEO, websites, and review pages to capture attention, but today’s buyers are increasingly turning to AI and LLMs to compare their options and validate their decisions. This shift creates a critical question for modern organizations: how do you get discovered when your audience’s first stop isn’t Google, but a machine-powered assistant?In this episode of Straight to Voicemail, Amanda Smith hears from Sydney Sloan, Chief Marketing Officer at G2, to break down the practical steps organizations can take to stay visible in the age of AI. Sydney shares practical advice on Answer Engine Optimization, leveraging user-generated content, and building content workflows that align with how buyers actually research today.You’ll learn:How the B2B buyer journey is changing in an AI-first worldPractical strategies to improve discoverabilityHow to create content workflows that combine human insight with AI efficiencyJump into the conversation:(00:00) The changing buyer journey(02:00) Introduction to Answer Engine Optimization (AEO)(03:00) Content engineering and Human-AI collaboration(04:00) Leveraging user-generated content(04:40) Bonus rips and website optimizationStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/ Follow Amanda Smith on LinkedInhttps://www.linkedin.com/in/amanda-alexander-smith/ Follow Sydney Sloan on LinkedInhttps://www.linkedin.com/in/sydsloan/G2 https://www.g2.com/","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}