{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"iGaming Daily","title":"The Positionless Marketer: How AI Levels the iGaming Playing Field | Ep. 873","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8d6b6dae\"></iframe>","width":"100%","height":180,"duration":1312,"description":"In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and reshape organisational structures.\n Key Topics\nThe concept of positionless marketing and its origins\nHow AI accelerates marketing processes and decision-making\nRestructuring organizations for AI-driven marketing\nCase examples of AI enabling smaller operators to compete\nThe future of AI agents as CRM employees\n\nHost: Charlie Horner\nGuest: Pini Yakuel\nProducer: Anaya McDonald\nEditor: Anaya McDonald\nLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.\nFinally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. ","thumbnail_url":"https://img.transistorcdn.com/cZ2FwM6s_9DEPwGCh6wV21TnqVO3P8VncmqH-PvKfjw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84M2U5/ODUxNDE4MDFjYTZm/Njc4OTFlMmJiNmRl/NGMzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}