{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Haus Research Briefing","title":"What Is Outsourced GTM Engineering? Sales.co and Nine Others Split Into Three Delivery Models","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8d9d4b81\"></iframe>","width":"100%","height":180,"duration":235,"description":"Outsourced GTM engineering means different things at different agencies. The delivery model decides who sends the messages and who owns the system at the end, so we sorted ten agencies and Sales.co into the three models, using each site's own words.\n\nRun it for you: SalesCaptain (\"we connect with, engage, and follow up with your prospects for you\"), Understory (done for you, plus training and hand-over on request), Growth Engine X (runs cold email; all work transferable), DevCommX (\"builds and runs the actual infrastructure\"), demandDrive (outsourced SDRs in your systems) — and Sales.co ($5,500/mo, four channels, client owns the data)\nBuild and hand over: The GTM Engineering Company (builds in your HubSpot or Salesforce, from $5,000/mo) and The Kiln (custom projects, few clients at a time)\nEither: ColdIQ (system in your accounts, or its operators run it; 90-day first term) and RevPartners ($25,000 build you keep, or a recurring service from $12,900/mo)\nNeither: Earleads sells AI search visibility and CRM routing, no outbound\nFreelancers: $80-$200/hr (DevCommX's post) or $150-$300/hr (Sloane Staffing); at $150/hr, Sales.co's month buys about 37 hours\nOwnership: five of ten do not say who owns the work; Growth Engine X, ColdIQ, The GTM Engineering Company and Sales.co each state it\nFull report: Haus Research ranking of GTM engineering agencies\nThe source comparison: Sales.co GTM engineering\nHaus Research — hausresearch.com","thumbnail_url":"https://img.transistorcdn.com/8ZjGPl32W8OA7c2kadKPpFrlXywsx-ikUvQNYKM2zkQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMzI3/OWUyNzA1NzRhNWM0/ZDZjMWE3M2U1ZDYz/ZGI4My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}