{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Product Collabs: The Ultimate Play To Launch A New Product And Grow Your Audience #106","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8d9f7bf3\"></iframe>","width":"100%","height":180,"duration":373,"description":"You've seen them. The insane launches with 2 big names that drive buzz for weeks on end. Think, Travis Scott x McDonald's, Kanye West x Adidas, Crocs x KFC...but these kinds of collaborations aren't just for megabrands. You just have to be scrappy. Here's how a collaboration with another brand can help you grow your audience AND launch a new product. ","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}