{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"74: Pratik Desai: A time traveler’s guide to martech and personalization ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8dceac5f\"></iframe>","width":"100%","height":180,"duration":3511,"description":"What’s up folks, today we have a super fun conversation with Pratik Desai, Founder and Chief Architect at 1to1.\n\nPratik’s a Rocket Scientist turned Martech personalization expert\nHe’s armed with a bachelor’s from Rutgers in Aerospace and Mechanical Engineering\nHe got his start at Accenture in Technology Consulting and later J&J in consumer apps as a digital product manager\nHe later took a deep dive into Martech when he became Lead product manager at PVH focused on Salesforce Marketing products\nThis led him to spend 3 years at Salesforce where he worked his way up to Personalization Practice Lead (Head of Delivery Services for Personalization)\nMost recently, Pratik started his own agency called 1to1 to focus on personalization strategy and implementation \nHe also runs a weekly AI Discussion Group to help folks keep up with the fast changing landscape of Curation and Generative AI\nHe’s a well traveled, trivia loving full stack developer\n\nPratik, pumped to chat with you today, thanks for your time!\n\nFrom Aerospace and Sci-fi to martech and personalization \nPratik, you have a degree in Aerospace and Mechanical Engineering as well as your pilot license, is this all a backup plan for AI takeover and you naturally shift to space exploration and interplanetary marketing? 😆\n\nPratik’s answer: \nAerospace industry wasn’t as mainstream when I graduated and the lucrative Aerospace jobs were in defense. I struggled to see myself going down that route and…\nAccenture does a damn good job of recruiting engineers out of Rutgers\nLuck is taking the opportunities as they present themselves….which really just set the tone for my career for the next 10 years\nThe pilot's license came after! After a few years of working in technology, I started to miss the thrills of aviation and decided to get a private pilot's license. The feeling of freedom you get when you start traveling is exponentially increased when you actually fly yourself there! \n\nWhat does aerospace and martech have in...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}