{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Do User Research (Even if You’re on a Budget)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8ddb0f97\"></iframe>","width":"100%","height":180,"duration":3126,"description":"Want to create a better user experience for your customers?\nStart with user research.Before you develop a user experience design you need to understand what your customer really wants.\nIn this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.\nTopics covered:\nThe role of user research in business growth and what it entails\nWhy customers don’t respond to your surveys\nHow to execute user research and testing on a budget\nThe difference between user research vs. market research\nFour personality traits every user test moderator needs\nWhat questions should be answered in user testing\nWhy surveys will tell you more than Google Analytics data\n\nResources mentioned:\nBuyer Persona: Your Guide to Create 100% Accurate & Detailed Ones\nModerating with Multiple Personalities: 3 Roles for Facilitating Usability Tests\nConversionXL\nCopy Hackers\n3 Steps to Write Copy That Converts with Joanna Wiebe\nNielsen Norman Group","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}