{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Screaming in the Cloud","title":"Episode 8: A Corporate Prisoner's Dilemma","html":"","width":"100%","height":180,"duration":1778,"description":"Have you dabbled with IT infrastructure in AWS? Have you been through the process of AWS partnership? Does being an AWS partner add value? Amazon seeks partners that helps drive its business, goals, and value.\nToday, we’re talking to Justin Brodley, the vice president of Cloud engineering at Ellie Mae. He has been through the AWS partnership process and shares his thoughts about it. He encourages you to find the right partner for your business!\nSome of the highlights of the show include:\n\nDifferent levels and types of AWS partnerships\nShakedown vs. opportunity method for new leads; lead generation expectations\nAmazon’s improvements eroding business models\nPartners trying to pivot, but not exclusive to AWS\nWhether to invest in multi-Cloud\nAmazon can’t scale its sales team to handle everybody; views partner program as an extension of its salesforce\nYour company is important and you’re spending a lot of money, but Amazon may not care about you; partner market fills that gap and makes you feel important\nCorporate prisoner’s dilemma: Your tech company offers something that Amazon doesn’t; but what about when Amazon does offer it?\nCompetitors’ horizontal move to become more diversified\nAmazon expects partners to offer products and services that it cannot offer yet\nIf partners fail, Amazon decides to do it and do it better\nIs Amazon’s best interest geared toward its partners or you and your customers?\nAmazon needs to give incentives and support partners\n\nLinks:\n\nJustin Brodley on Twitter\nBrodley Group\nEllie Mae\nDigital Ocean\nAWS Partner Network\nLambda\nAPI Gateway\nAWS re:Invent\nSalesforce\nAzure\nRackspace","thumbnail_url":"https://img.transistorcdn.com/vgV98ushAFvdAFQSQazvt5GYVniCaXSWIjs5eI3r0gQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE0OTQvMTU4Mzg2/OTQ4My1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}