{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Wealth Marketing Podcast","title":"Is Podcasting Worth It for Your Firm? With Kristin Twiford","html":"","width":"100%","height":180,"duration":2542,"description":"If you've ever wondered whether a podcast is worth the time, this episode is your honest answer.\nIn this conversation, Rosemary sits down with Kristin Twiford, VP of Brand and Strategic Partnerships at Nines, where she leads the Easemakers Podcast, a show built for estate managers, household staff and private service professionals serving ultra-high-net-worth families. Kristin shares exactly how she built Easemakers from the ground up, why structure is the secret to consistency and what surprised her most about the long-tail return of a well-built podcast.\nWhat we cover:\nWhy most podcasts stall after the first few episodes and the pre-launch decisions that prevent it\nHow to structure interviews so guests share expertise instead of pitching their services\nThe \"what story do you want to tell\" question every advisor should answer before recording episode one\nHow a well-built podcast deepens trust with prospects, clients, and centers of influence\nWhy podcasting opens partnership doors with adjacent service providers — estate attorneys, CPAs, insurance specialists, and more\nThe evergreen content data that explains why podcast episodes keep earning listens years after publication\nWhat separates a podcast that builds a firm's brand from one that fades after the initial push\n\nResources:\nWatch this episode on YouTube: https://youtu.be/47Vo3VbtM8w\nWealth Matters Consulting website: https://www.wealthmattersconsulting.com/\nConnect with Rosemary Denney: https://www.linkedin.com/in/rosemarybdenney/\nEasemakers Podcast and Community: https://ninesliving.com/easemakers-community/\nConnect with Kristin Twiford on LinkedIn: https://www.linkedin.com/in/kristintwiford/\nAcquired Podcast (Kristin's favorite): https://www.acquired.fm/\nStop Asking Questions by Andrew Warner: https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews/dp/1737676540\nIf this conversation gave you a clearer picture of what podcasting can do for your firm, subscribe wherever you listen, leave a review...","thumbnail_url":"https://img.transistorcdn.com/jmfnQj8Fose_n6N0LOohNkRrx1-fVL_zEKBTjCz_e4U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NjA4/NTRlOWI0YWM3NjMy/NjAyODU1MDg3MTdi/YjBhZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}