{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Growth Loops: The End of Traditional Funnels?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8deee8ba\"></iframe>","width":"100%","height":180,"duration":2991,"description":"It’s time to stop viewing your business as a funnel.\nIf you want your business to grow more efficiently, it’s time to start implementing growth loops into your business’s growth model.\nBrian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation.\nTopics covered:\nWhy not all companies function as a traditional sales funnel\nThe 2 biggest mistakes you can make when looking at your “word of mouth” growth loop\nWhy it is important to continue to layer new growth loops into your business model\nExamples of commonly used growth loops\nThe 3 major factors that create a successful growth loop\nThe easy first step companies should take when analyzing growth loop models\nChoosing between highly diversified growth loops or expertise in one growth loop\nHow to identify your growth loop’s most impactful point of leverage\nSome insightful career path advice for marketers\nResources mentioned:\nReforge\nAARRR Marketing\nPinterest\nSurveyMonkey\nTechCrunch\nProduct Hunt\nHacker News\nFacebook\nUber\nLyft\nYouTube\nGoogleAds\nZynga\nClearBrain\nMadKudu\nAmplitude\nDrift + Segment\nCasey Winters\nAndrew Chen\nElena Verna\nFareed Mosavat\nDarius Contractor\nBrianbalfour.com\nSurveyMonkey\nSlack\nHow to Address Your Customer's Most Serious Concerns & Improve Conversions\nCategory Creation: 4 Reasons to NEVER Do It","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}