{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"How OpenSponsorship is Transforming the Future of Athletic Partnerships with CEO Ishveen Jolly","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8dfa7f50\"></iframe>","width":"100%","height":180,"duration":1012,"description":"In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.\n\nTakeaways\n\nUsing athlete content significantly drives sales.\nThe gravitas of an NFL player's image can enhance brand perception.\nRights to athlete content can be secured for extended periods.\nContent can be utilized in multiple marketing channels.\nEmail marketing is a key area for content deployment.\nMMS and PR are effective for leveraging athlete influence.\nWebsites and Amazon pages benefit from athlete endorsements.\nPaid ads can be enhanced with athlete-generated content.\nStrategic content use leads to better brand visibility.\nAthlete marketing is a powerful tool for brand growth.\n\nChapters\n\n00:00\nIntroduction to Influencer Marketing and Open Sponsorship\n20:20\nThe Evolution of Sponsorship in Sports\n23:11\nNavigating the Athlete-Sponsor Relationship\n26:34\nExpanding Beyond Athletics: New Influencer Categories\n29:22\nThe Power of Influencer Marketing for Brands\n32:23\nClosing Thoughts and Future Directions","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}