{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Leader’s Playbook: In Their Words","title":"E21 The Art of Lead Generation in Pharma | Nicola Lloyd","html":"","width":"100%","height":180,"duration":1950,"description":"In this episode of the Sales Leaders Playbook podcast, Justine Tindall interviews Nicola Lloyd, president of Meducom Health. They discuss Nicola's entrepreneurial beginnings, the meaning of growth in business, challenges in lead generation, the importance of human engagement, and the role of technology and AI in the pharmaceutical industry. Nicola shares insights on sales effectiveness, the significance of measuring processes, hiring challenges, and leadership adjustments in a growing company. She concludes with advice for business owners facing growth ceilings, emphasizing the importance of returning to fundamentals and leveraging strengths.\nTakeaways\nNicola's entrepreneurial spirit began at a young age with a card-making business.\nGrowth in business encompasses more than just revenue; it's about people and relationships.\nLead generation has become more complex due to digital clutter and competition.\nHuman-to-human engagement is essential for successful partnerships.\nInnovation in the pharmaceutical industry is often stifled by regulatory challenges.\nSales effectiveness requires a relationship-based approach rather than a transactional one.\nMeasuring processes is crucial for predicting outcomes and success.\nHiring the right people is more about alignment with values than just experience.\nLeadership requires balancing operational decisions with team growth.\nReturning to fundamentals can help overcome growth ceilings. \nConnect with Nicola - https://www.linkedin.com/in/nicola-v-lloyd/\nI hope you enjoy this episode! \nGive it a like, share, and subscribe to not miss the content coming your way weekly.\n – Justine and the Sales Leader’s Playbook podcast team\n Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call\n#SalesLeadership #BusinessDevelopment #FinancialServices #WealthManagement #B2BSales #SalesStrategy #Entrepreneurship #StartupGrowth #FinancialAdvisors #InvestmentManagement #SalesTraining #LinkedInMarketing #DirectMail...","thumbnail_url":"https://img.transistorcdn.com/NdfZGxVsWzYdpz90rBknYGaUpdUP2Lrn-aU7XvswGss/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTBl/NDFhYzM3YWU1NzJi/ZGRlYTJmNTYzYmM2/ODQ4ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}