{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Johnson City Living","title":"240. Building a Bakery: The Story of Stella Sourdough","html":"","width":"100%","height":180,"duration":2822,"description":"Summary\nIn this episode of the Johnson City Living Podcast, host Colin Johnson speaks with Don and Tiffiny Hurley about their journey from the Rogue Valley in Oregon to Johnson City, Tennessee. They discuss their love for the community, the transition from the mortgage industry to baking sourdough bread, and the growth of their business, Stella Sourdough. The conversation covers the intricacies of sourdough baking, the importance of community support, and their aspirations for the future, including potential expansion and new product development.\nTakeaways\nThe supportive community in Johnson City is a major draw.\nDon and Tiffiny transitioned from the mortgage industry to baking.\nSourdough starter is a living culture that requires care.\nStella Sourdough produces around 2200 loaves per month.\nThe couple emphasizes the importance of quality ingredients.\nCommunity connections have been vital for their business growth.\nThey are exploring new product ideas based on customer feedback.\nThe couple aims to open a brick-and-mortar location in the future.\nThey prioritize customer satisfaction and product quality.\nBaking has become a passion for them, despite initial hesitations.","thumbnail_url":"https://img.transistorcdn.com/kVR7xJ03NYhfF8_sXtvBTfSHl3i_ZVCt1UjNi6axA5o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMjQw/NGFjNzI2N2RiMTky/ZmZiMTFmOTA5YThl/MWViNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}