{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Commerce is Chaos","title":"🥄 CARYN WASSER // LITTLE SPOON CHIEF BRAND OFFICER","html":"","width":"100%","height":180,"duration":3614,"description":"Caryn Wasser has spent nearly seven years building Little Spoon into the largest direct-to-consumer kids' food brand in the U.S. — scaling from a two-person startup to $150M+ in net revenue across 11 product categories, and recently engineering what Target called its largest food and beverage launch of all time: 23 products across six aisles in 1,800+ stores. Named a Breakout Brand Leader by Ad Age in 2023, she's built brand-led growth without legacy media budgets — using community, collaborations, and consumer truth as her core growth infrastructure.🔧 Brand-Led Growth Architecture — Framework for making brand a core revenue driver, not a marketing halo📊 DTC-to-Retail Brand Transition — Approach to maintaining brand intimacy and identity when moving from controlled e-commerce to national retail shelves🤝 Community as Growth Infrastructure — Process for building two-way customer relationships that compound as a business asset over time⚙️ High-Impact Campaign Construction — Method for building creative briefs and influencer strategies that generate outsized ROI without legacy media budgets📈 Cross-Functional Insight Compounding — Framework for eliminating organizational silos so community signals, paid performance, and creative teams reinforce each other🎯 Brand Partnership Evaluation — Strategy for choosing collaborations that drive measurable acquisition and attachment, not just awarenessWhether you're building brand from scratch at an early-stage startup or navigating the DTC-to-retail transition, Caryn's frameworks will help you make brand the engine that drives real, sustainable business growth.Perfect for: DTC founders transitioning to retail, consumer brand operators, brand and marketing leaders, challenger brand buildersGuest: Caryn Wasser — Chief Brand Officer, Little Spoon Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on operational frameworks that drive real...","thumbnail_url":"https://img.transistorcdn.com/bNXVWrk84NRexo_OMz8-IRDb6B8myS4QpRfZ2BPHji8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xM2Nm/ODM4MjkyNzU4MTI1/NTMzYjFmYzg0MWFm/YmFkYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}