{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Last Week In AWS Podcast","title":"Whiteboard Confessional: Hacking Email Newsletter Analytics & Breaking Links","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8e4889a5\"></iframe>","width":"100%","height":180,"duration":767,"description":"Join me as I continue a new series called Whiteboard Confessional by exploring the time I sent out a newsletter to 18,000 people filled with broken links (yep, it was the other day)—and what I did to fix them without sending out an updated version. In this podcast, I also talk about what my email newsletter architecture looks like, how I use analytics to continuously optimize Last Week in AWS, why not all data is good data, what I am not interested in knowing about my readers, what I did to answer questions that my email marketing platform didn’t answer for me, how that ended up breaking things briefly, how I fixed what was broken, and more.","thumbnail_url":"https://img.transistorcdn.com/PMIkgW48sHRopAuMhIYzsjzhK0RhchBCtpHSuJjoizc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MDRk/OGFjYTIxMWE1MjQy/YWRkZDhiMDJmMzMy/MDQyMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}