{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Philip Teverow of Yolélé","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8e48d19d\"></iframe>","width":"100%","height":180,"duration":1816,"description":"\nIn this episode of The Startup CPG Podcast, Grace Kennedy sits down with Philip Teverow, co-founder of Yolélé, an African food brand bringing Fonio, a gluten-free ancient grain, to the U.S. market. Philip shares the inspiring story of how he and his business partner, Chef Pierre Thiam, embarked on a mission to introduce African flavors to a wider audience while supporting West African farmers and sustainable agriculture.\n\nPhilip discusses the challenges of building a supply chain from West Africa to the U.S., how Yolélé secured Whole Foods as its first major retailer, and why food service is their next big focus. He also dives into the unexpected rise of Fonio beer, how Yolélé is expanding into new product categories, and offers valuable advice for emerging CPG founders navigating distribution and growth.\n\nIf you’re curious about innovative food businesses, sustainable supply chains, or simply want to try Fonio chips for yourself, this episode is a must-listen!\nListen in as they share about:\nThe Origins of Yolélé\nFonio – An Ancient African Grain\nExpanding Product Line & Retail Presence\nSupply Chain Challenges & Solutions\nSurprising Uses of Fonio\nBusiness Growth & Strategy\nAdvice for CPG Entrepreneurs\n\nEpisode Links:\nWebsite: https://yolele.com/ \nLinkedIn: https://www.linkedin.com/in/philip-teverow-9215962/ \n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}