{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bootstrapped Founder","title":"208: Louis Nicholls — Growing Your Newsletter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8e4bcbf9\"></iframe>","width":"100%","height":180,"duration":3077,"description":"When it comes to building an \"owned audience,\" nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong.\nLouis will show you how to do email right.\n\n00:00:00 Why did you choose to build SparkLoop?\n00:05:23 Grow an audience, monetize a list\n00:09:07 How do you maintain customer quality in a network?\n00:14:55 Advice on how to cross-link your knowledge with other channels.\n00:18:48 How much is too much in terms of \"buying\" subscribers?\n00:21:59 What makes a newsletter word of mouth-worthy?\n00:27:48 Struggling with self-promotion\n00:31:51 What makes a good or a really bad cold email?\n00:36:44 Why all cold emails look the same\n00:42:57 Why a good message is never cold\n00:48:57 Borrowed audiences always have risk\nMy new podcast project: Arvid & Tyler Catch Up / https://catchup.fm\nThe blog post: https://thebootstrappedfounder.com/louis-nicholls-growing-your-newsletter/  \nThe podcast episode: https://share.transistor.fm/s/8e4bcbf9\nThe video: https://youtu.be/FNolzZtXjLI\n\nYou'll find my weekly article on my blog: https://thebootstrappedfounder.com\nPodcast: https://thebootstrappedfounder.com/podcast\nNewsletter: https://thebootstrappedfounder.com/newsletter\n\nMy book Zero to Sold: https://zerotosold.com/\nMy book The Embedded Entrepreneur: https://embeddedentrepreneur.com/\nMy course Find Your Following: https://findyourfollowing.com","thumbnail_url":"https://img.transistorcdn.com/BNKC8bjmav7kM70FiBhPsYU70z0kVRY7C5GGDQhvfNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0MTAvMTY2ODg3/NTEzMC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}