{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dig In","title":"74. How to Localize a Global Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8e536ef4\"></iframe>","width":"100%","height":180,"duration":1952,"description":"\"How do you make a global brand work in hyper localized markets?\" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.In this episode Sarah tells us about:Educating consumers on food waste via promoting cost savingsWorking across B2B and B2CHow motivations for purchase differ between geographies--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite","thumbnail_url":"https://img.transistorcdn.com/OqrQ7Q2mPF4k19hpOgUojDeEuNYhNG7Dc9_QTGFeI-U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjdk/NGMwOTAxZTg2YzQ3/MjM0ODY5NjlmNDI3/NmUzZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}