{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8e6017b7\"></iframe>","width":"100%","height":180,"duration":2846,"description":"#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitry shares lessons on building brands that actually stand out.Dave and Dmitry cover:How to stand out in a crowded marketHow to develop and refine your point of viewWhy marketers get lost in busy work and how to stop itWhat to look for when hiring great designersThe role of AI in B2B marketing today (and what it won’t replace)Timestamps","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}