{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The CMD-Z Show","title":"How Do You Build a Content Plan? (w/ Drysen Carsten)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8e72e525\"></iframe>","width":"100%","height":180,"duration":1869,"description":"In this conversation, Matt, Shelby, and Drysen Carsten discuss the importance of building a content plan that aligns with a brand's goals and target audience. They emphasize the need for a discovery process to understand the brand, its values, and its target market. By diagnosing the brand's needs and weaknesses, they can develop a customized content plan that addresses specific problems and provides targeted solutions","thumbnail_url":"https://img.transistorcdn.com/EdEZW6mBUJL5M1AYi9pu0vcw8jbPgrXx2MGC15YxqRQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3MzU5LzE2NTY1/MDkxNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}