{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience","html":"","width":"100%","height":180,"duration":3485,"description":"What is user-centered design and why should we care about it?\nUser-centered design is an approach to understanding your customer and designing an experience from their perspective.\nToday, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.\nIn this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.\nTopics covered:\nWhat user-centered design means for marketers\nWhy achieving user-centered design starts at the top\nHow to use analytics to understand what’s going wrong\nWhy you must examine the “content consumption” metric\nHow to approach your customer research\nWhy most buyer personas fail (and what to do instead)\nThe reason why you should focus on three key metrics\nThe difference between reporting vs. monitoring data\n\nResources mentioned:\nHow to Use Emotional Targeting to Acquire Happier Customers\nHow to Improve Website Conversion Without Sacrificing SEO or Speed\nKick Point\nClaire Suellentrop on How to Use Jobs to be Done\nJobs to be done framework\nContent Consumption: Go Beyond Pageviews\nWhy Personas Are in Important in Marketing\nFull Contact\nBuzzSumo\nFollowerwonk\nDana on User Personas: Learn Inbound 2017\nAdele Revella on Buyer Persona\nFollow Dana DiTomaso on Twitter\nBuyer Personas Need to Die a Violent Death","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}