{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"076 | Rob Malin | Navigating the Role of Sustainability in the Drinks Industry | When in Rome","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8eaf761a\"></iframe>","width":"100%","height":180,"duration":2217,"description":"In episode 76, we continue the conversation with Rob Malin from Ep. 75. We delve into the complexities of incorporating sustainability into a wine brand's selling story. We talk about the impact of consumer trends and government legislation on brand growth, and discover strategies for balancing traditional wine marketing with innovative sustainable practices.\n\nTime Stamps\n00:00 Introduction and Episode Overview\n00:48 Incorporating Sustainability into Wine Branding\n02:43 Consumer Trends and Government Legislation\n03:52 Packaging and Consumer Perception\n06:47 Target Occasions vs. Target Consumers\n09:03 Challenges and Opportunities in Wine Marketing\n15:17 The Role of Education in Sustainability\n27:25 Reflections and Future Strategies\n32:01 Final Thoughts and Where to Find Us\nAbout The Guest: Rob Malin\nAbout The Host: Chris Maffeo","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}