{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"We Built This Brand","title":"Building Bold Brands: How Jonathan Halley Turned Big Slate Media into a Creative Powerhouse","html":"","width":"100%","height":180,"duration":2269,"description":"Jonathan Halley didn't set out with a master plan to build one of East Tennessee's most recognized creative agencies, but a drone, a viral video, and a willingness to say yes changed everything.In this episode of We Built This Brand, Jonathan shares the story behind founding Big Slate Media, growing from a one-person operation into a 30+ person production company and creative agency, and what he's learned about leadership along the way. He opens up about hiring his first employee, learning to let go of control, why relationships matter more than marketing, and how coaching has made him a better leader.The conversation also explores the future of branding in the age of AI, the launch of B-Roll Bank, Big Slate's expansion into sonic branding, including creating Regal Cinemas' new audio identity, and why authenticity is becoming a brand's greatest competitive advantage.Whether you're building a business, leading a creative team, or navigating entrepreneurship, this episode is packed with practical insights and honest reflections from someone who's built a brand by embracing change instead of chasing perfection.Show Highlights: (00:17) Meet Jonathan Halley(01:47) Origin Story to Big Slate(07:07) Early Growth Catalysts(11:45) Brand Name and Scaling Up(20:02) Big Slate Today(21:57) Sonic Branding Wins(23:08) New Mega Studio Move(25:36) B Roll Bank Explained(29:43) AI Shaping Brands(36:56) Host Picks Orvis(38:08) Wrap Up And Where To ConnectAbout Jonathan: Jonathan Halley is a creative entrepreneur, executive producer, and founder based in Knoxville, Tennessee. He is the founder and owner of Big Slate, an integrated creative company that brings together strategy, storytelling, production, social media, advertising, and technology to help brands communicate in more meaningful and memorable ways.Jonathan launched Big Slate in 2015 and has since grown the company from a small production operation into a multidisciplinary creative team working with regional and national...","thumbnail_url":"https://img.transistorcdn.com/ppBW6iNha7gocG1oIpaBZcKUnSJioszdErCw68b_WUk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MDkzLzE2Nzcw/Mzc1ODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}