{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"611. Conversion Optimization: It’s Science!","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8edcbc6e\"></iframe>","width":"100%","height":180,"duration":4624,"description":"Science and marketing come together, as Conversion Optimization “Evangelist,” Brian Massey joins our special guest host, Casey Cheshire to preach all things conversion! \nBrian and his team at  Conversion Sciences are churning out some impressive conversion testing techniques!\nSo what’s their formula? Well, it could be: \n- 1 part respect for the data\n- 2 dashes of taking the time to focus on getting creative\n- It’s 1 overflowing cup of tapping into the creative and fearless child we all once were.\n- Sprinkle in some hardcore experience in the marketing trenches\nAnd voila! Conversions, optimized!\nDon your lab coat and join Brian and Casey as they dissect conversions!\nHave a question? Join the discussion on  Instagram!\nThis special takeover episode of Flip My Funnel  was hosted by Casey Chesire -Marine, Author, Adventurer, Founder of Cheshire Impact and Host of The Hard Corps Marketing Show.\n--------\nJoin me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.\nHere's the one-click invite: https://evt.mx/mSGV4Ka8","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}