{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"How Do You Measure the ROI On Your Social Media Investment with Andréa Jones","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8edde52d\"></iframe>","width":"100%","height":180,"duration":1933,"description":"Social media is one of those investments you can choose to make in your business where the ROI isn’t always super clear. That’s why I invited Andréa Jones—host of the Savvy Social podcast, creator of the Savvy Social School, and an expert at social media—to talk all about measuring the ROI on your investments even if there isn’t a straight line from investment to payoff. \r\n\r\nKey Takeaways:\r\n\r\n- How to measure and evaluate whether or not your social media strategy is \"working\"\r\n- How coaches, consultants, and service-based business owners can use social media as a tool for business connection\r\n- Why Andréa prefers tracking profile visits and link clicks over followers and engagement\r\n- How to evaluate your social media data—and why any strategy needs at least 3 months to see what works and what doesn’t","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}