{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"The Psychology Behind the Rise of Liquid Death","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8efd72d6\"></iframe>","width":"100%","height":180,"duration":626,"description":"When people first see Liquid Death, they’re usually pretty curious. \r\n\r\nIt doesn’t look like any other brand of water they’re used to seeing. \r\n\r\nAt a glance its signature tallboy cans could easily pass for a can of beer. \r\n\r\nAnd that's exactly what its brand fans love. \r\n\r\nJoin me today as I unpack how Liquid Death - one of the fastest growing CPG products, ever - used psychology and behavioral science (knowingly or not) to grow.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}