{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Healthy Happy Wise Wealthy","title":"Marketing a Global B2B Business: Insights from Toby Blatchford-Tagg","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8f02d98d\"></iframe>","width":"100%","height":180,"duration":4632,"description":"🎙️ Welcome to Healthy Happy Wise Wealthy!In this insightful and thought-provoking episode, Mary Meyer sits down with Toby Blatchford-Tagg of The Lead Lab to explore the evolving world of marketing, technology, entrepreneurship, and human connection. From LinkedIn automation and AI-powered outreach to stress management and mental wellness, this conversation dives into what it truly takes to grow a business in today’s rapidly changing digital landscape.If you’ve ever felt overwhelmed by marketing, uncertain about how to grow your business, or curious about where AI fits into authentic communication, you’re not alone. Toby shares practical insights from nearly two decades in business while offering a grounded perspective on adapting to change without losing the human element that matters most.This episode proves that success isn’t just about automation or scaling fast — it’s about staying adaptable, intentional, and connected to people along the way.🌟 Topics Covered:The evolution from cold calling to LinkedIn outreachWhy concise messaging matters in marketingThe psychology behind successful lead generationHow AI can support — but not replace — authentic communicationMarketing strategies for modern entrepreneursThe stress of running an international businessTechnology’s impact on mental health and relationshipsWhy adaptability is essential for business growthThe changing future of sales and communicationBalancing automation with genuine human connectionKey takeaways:You don’t need perfect marketing to get started.Small, consistent actions can create powerful momentum.Human connection still matters deeply in a digital world.AI works best as a support tool, not a replacement for authenticity.Marketing becomes easier when you focus on helping people.Flexibility and adaptability are critical for long-term success.Business growth should support your wellbeing — not destroy it.Technology creates opportunity, but boundaries still matter.Clear communication is often more...","thumbnail_url":"https://img.transistorcdn.com/Vqo6JD-Q8uGnjoC_yXUl9xRxi_c0hMIxn_3UT-5ydd0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Mzdj/ZDY5MGQ4MzJiYjlk/Yjc5ODc3M2MwMzkz/NzYxNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}