{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Sammi Norman: How Brands Can be More Human in Marketing ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8f2458b2\"></iframe>","width":"100%","height":180,"duration":2712,"description":"\"It's a dating game for brands and influencers.\"\nSammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. \nBest practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the significance of measuring success through social proof. \nSammy also explores how brands can reconnect with their audiences by showcasing their human side and leveraging employee advocacy.\nTake a peak at Sammi's portfolio: https://samminormanportfolio.my.canva.site/\nConnect with Sammi on LinkedIn (swearing is optional): https://www.linkedin.com/in/samminorman/\nLearn how MKG Marketing makes every impression count: https://mkgmarketinginc.com/","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}