{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Rory Sutherland Talks Marketing With Britain’s Most Famous Landlord Oisin Rogers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8f391ef1\"></iframe>","width":"100%","height":180,"duration":7790,"description":"Ladies and laddies, Rory & Osh in one poddy.\nThat is all.\nON THE MENU:\nScale Kills Magic: Why The Devonshire Will Never Open A Second Site\nWhy Restaurants Must Think About “Cost of Entertainment Hour” + “why skint kids spend loads on video games”\nThe Devonshire Hiring Strategy: Hire people who think like we think… “hiring your mates is an underrated hiring strategy”\nBroken Fork + Silent Irritants Rule: “Your Job is to ANNIHILATE Silent Irritants”\nAmazon Primeification of Pulling Pints: “…Marketing spends too much time amplifying positives vs. reducing negatives”\nWhat Standing in Queues teaches us about folly of consumer research… “if it’s felt not thought, therefore it’s not said”\nHow Pub Seating Arrangements can improve Train Journeys… “you still feel seen and welcome if you’re leaning on an edge”\nThe Danger of The Internal Four Walls: “Use your eyes like you’ve never used them before”\nHow to Make Your Pub Busy + Do Things That Don’t Scale… “literally walk around your pub or restaurant and buy punters pints”\nHow to create a BRANDQUAKE… “never forget the impact of human to human interactions”\nThe Busy Rule: “If you can’t be good when you’re busy, you can’t be good when you’re not busy”\nCustomer Acquisition vs. Customer Retention… “brands spend way to much time on customer acquisition vs. customer retention”\nWhy Estate Agents don’t let buyers speak to sellers + “why watering your garden plants increases the chance of selling your house”\nWaitrose’s Inversion Communications Rule… “NEVER FORGET…what you don’t do is also a form of communications”\nTommy Hilfiger Bullshit Rule: “necessary level of bullshit for a necessary level of expenditure”\nSilent Irritants vs. Silent Pleasantries: how to use behavioural variability to make your customers incredibly happy\nDifferentiation requires something incredibly random… Rolls Royce Umbrellas in the car","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}