{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Pure Intel Executive Briefing","title":"Executive Briefing: Tuesday 20 October","html":"","width":"100%","height":180,"duration":276,"description":"Executive summary\nThis briefing highlights the commercial imperative of decision science in AI investments and the significant shift in holiday spending driven by Gen Z and Millennials, who heavily leverage AI in their purchasing journeys. Concurrently, the advertising landscape is rapidly evolving with new agentic platforms, programmatic innovations, and critical discussions around AI ethics and algorithmic bias, reshaping how brands connect with consumers.\nDecision science critical for AI ROI as projects fail\nBusinesses are struggling to derive actionable insights from their data science investments, with studies indicating that 60% to 85% of projects fail to deliver clear guidance for decision-making. This disconnect stems from data scientists focusing on prediction while managers seek choices that improve business metrics like profit. The emerging field of decision science models the decisions themselves, aligning data analysis with strategic business goals to ensure analytics investments deliver tangible ROI. This approach is being adopted by platforms like Konnect Insights, which launched Front Office OS to unify customer-facing systems and translate conversations into actionable business intelligence through natural language queries. Similarly, Kustomer introduced Conversation Intelligence and AI QA to provide CX leaders with deeper insights from customer interactions, structuring unstructured data to feed automated workflows and identify risks like potential churn.\nGen Z and millennials reshape holiday spending with AI\nFor the first time, Gen Z and Millennials are projected to account for 50% of holiday spending, driving a forecasted 4% increase in the average US household's holiday expenditure to $1,654. These younger consumers, who report improved financial situations, plan double-digit increases in their holiday spending and show a strong reliance on technology. Notably, 39% of consumers overall, and 49% of Gen Z shoppers and 50% of Millennials, use...","thumbnail_url":"https://img.transistorcdn.com/-ETgL0biH6tj05_Ar3T1CMU_e32ltDSXoldIiaztpHk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYzE0/YmY3NzcwNDc5ZjE3/NzQ0ZTRlOWJmMjE5/ZmY2NC53ZWJw.webp","thumbnail_width":300,"thumbnail_height":300}