{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Healthy Enterprise","title":"Search Everything Optimization: Navigating SEO, AI, and Authenticity with Aimee Taylor","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8f67b748\"></iframe>","width":"100%","height":180,"duration":3028,"description":"In this episode, Aimee Taylor, Founder and CEO of Alt Digital Marketing, shares her journey from traditional television marketing to the digital landscape, emphasizing the importance of strategy, authenticity, and client engagement in marketing. She discusses the evolving role of AI and SEO, the significance of human connection in marketing, and the challenges faced in healthcare marketing. Aimee also provides valuable insights for aspiring marketers, highlighting the need for hiring the right talent and the importance of transparency with clients.\nChapters:\n00:00 Introduction to Digital Marketing and Transition from Traditional Media\n05:02 The Importance of Strategy in Marketing\n09:53 Navigating the AI Landscape in Marketing\n15:02 Understanding SEO and Its Evolution\n19:59 The Role of Websites in Modern Marketing\n24:47 The Role of Human Operators in Marketing\n25:42 Authenticity and Credibility in the Digital Age\n27:05 Navigating Google Business Profiles\n28:54 The Importance of Local SEO and Reviews\n30:39 The Value of Human Connection in Marketing\n32:58 Understanding the Client's Journey\n34:54 The Impact of Call Tracking on Business\n36:23 Healthcare Marketing: A Shift in Consumer Behavior\n38:51 The Future of Preventative Healthcare\n40:25 Adapting to AI in Marketing\n42:07 Leadership and Team Dynamics in Marketing\n46:35 Advice for Aspiring Marketers\nGuest Information:\nGuest's Name:  Aimee Taylor\nGuest's Title/Position: Founder & CEO\nGuest's Linkedin: https://www.linkedin.com/in/aimee-taylor/\nCompany/Affiliation: Alt Digital Marketing https://altdigitalmarketing.com/\nGuest's Bio: Aimee Taylor is the Founder and CEO of Alt Digital Marketing, a company that specializes in medical marketing with particular emphasis on the aesthetics industry. Aimee has over 13 years of digital marketing experience, which is bolstered by two decades of broadcast TV sales. She has a deep understanding of all aspects of digital and traditional marketing. She has a BA in Telecommunications...","thumbnail_url":"https://img.transistorcdn.com/WKku9MQ84q-0q9Awqd5xdS4eoTolo1ocic6_1x8xlF0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMjI4/MDliNWYyM2MxYWFi/NTkwZmIwNzJkYjk2/YjliMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}