{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 226: The 4 Kinds Of Cost...","html":"","width":"100%","height":180,"duration":1168,"description":"Not all resources are created equal. What I'll teach today will show you why I don't do certain roles in my business…   When I left my job at ClickFunnels on January 1st, 2018, my goal was a million dollars.   On February 1st, 2019 I hit a million. It took me 13 months straight outta the gate, and I'm really psyched about it.   My goal this year is four million.  Holy Crap! I haven't actively been selling on some of my core products during this past little bit... but the systems I've built have enough pressure in them that we're still doing just about six figures a month.   Right now, you may be thinking,  “Steve, you’re crazy, man… why haven’t you been selling?”     However, there’s method in my madness... and it’s because of what I'm gonna talk about now. LIGHTING A FIRE   I wanna walk through the 4 different costs and the benefits and cons of each of them. There are some costs that I'm willing to pay and ones  that I'm not.   When I first started this game, and this is an epic failure...  I couldn't feed my wife, (a lot of you guys know the story), so I asked my Dad for cash and thankfully, he said, NO.   I'm glad he said, no... because it put a fire in me to provide. I started running and trying tons of different kinds of businesses, (and trying is the wrong word).   I was actively selling but it wasn't working for me.   Looking back, I’m thankful because otherwise I'd be stuck in businesses that I didn’t love you know. This might sound bit weird, but sometimes you're meant to fail.     Hindsight's 20 20, but it’s hard to feel that way in the middle of it though.   I BORROWED $15,000   One of my first businesses was trading stocks and auctions. I studied the financial markets. I had a ton of fun learning about it…   BUT…   About five-six months in, we found out that the guy teaching us knew that he was teaching was old, outdated strategies.   In my mind, that's very unethical, and so I was like, “Crap! Is this gonna work? Are you serious?”   I borrowed 15...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}