{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"upside","title":"UP072: Muxy // powering viewer engagement for live streaming","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8f6fe11d\"></iframe>","width":"100%","height":180,"duration":4114,"description":"Interview begins: 6:29\r\nDebrief begins: 51:16\r\n\r\nJared Steffes is the co-founder and COO of Muxy.\r\n\r\nFounded in 2014 and based in Austin, Texas, Muxy is an online service that develops interactive features for gaming and streaming platforms. Though optimized for Twitch, Muxy's extensions can be used for multiple streaming and video uses. To date, they have had over 120 million interactions through Twitch and are regularly creating new experiences for streamers. Jared has worked in the game design field for the past decade, having before worked for some prominent companies such as EA Sports, TapMe, and NVidia.\r\n\r\nWe discuss:\r\n-Ad: Finding experienced employees for your new business with Integrity Power Search (5:20)\r\n- Jared's initial start in video games (9:45)\r\n- Starting Muxy in tandem with streaming's rise to popularity (15:41)\r\n- Missing interactions in gaming (20:10)\r\n- Current money-making strategies (24:17)\r\n- Adding and developing extensions (28:10)\r\n- Interactions beyond video games (30:52)\r\n- Helping define the video interactive market (34:10, 38:46)\r\n- Changes in Twitch since Amazon's purchase (36:55)\r\n- Working towards a SaaS billion dollar company (42:40)\r\n- Allowing public use of Muxy's development services (45:24)\r\n- What if Muxy fails? (47:14)\r\n- Ad: Connecting investors online through the OmniValley network\r\n\r\nLearn more about Muxy: https://muxy.io/\r\nFollow upside on Twitter: https://twitter.com/upsidefm\r\n–\r\n\r\nThis episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world’s most disrupting companies.\r\n\r\nLearn more about or get in touch with Integrity Power Search: https://upside.fm/integrity\r\n–\r\n\r\nThis episode is also sponsored by OmniValley. OmniValley is a platform specifically and exclusively designed for investors. It provides transparency and access into entrepreneurial...","thumbnail_url":"https://img.transistorcdn.com/qhlBwGFVyVQpTQUPz91SL_FZ9LxsieuifdWQEs8peZY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkxLzE2MDU2MzQx/MjktYXJ0d29yay5q/cGc.webp","thumbnail_width":300,"thumbnail_height":300}