{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Optometrists Building Empires","title":"Mike Guelcher: Building a Practice That Is Profitable AND Sellable on Your Own Terms","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8f826a53\"></iframe>","width":"100%","height":180,"duration":2417,"description":"Why Mike had to go through his own 22-year journey before he could help practice owners with theirs\nWhat it means to sit on every side of the table: industry, private equity, and projects inside the exam lane\nHow learning anatomy, disease states, and clinic workflow early gave him a shared language with physicians\nThe lesson from launching pharmaceuticals in 2004: clinical benefit alone doesn't drive decisions, economics, coverage, and service all weigh in\nTrust is a long game built through repetition and presence, never a single interaction\nWhy selling a practice is really about a doctor's life's work and identity, and why credibility matters in that room\nHow a 2014 Allergan reorganization forced open the door that led him to the acquisition side","thumbnail_url":"https://img.transistorcdn.com/YL2_iApAQKMNenVMuJU6VxjEqr2JuXxMbz-e8njM13g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2Jh/YWIyNmE5MGNiZTA3/YTRhZDQ2Nzc2OTUw/YzQyOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}