{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"being humn","title":"How to Align Mission, Donors, and Public Messaging — Being HUMN","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8f918662\"></iframe>","width":"100%","height":180,"duration":2833,"description":"Passion isn’t enough—nonprofits need clarity to connect with donors and grow their mission.\nIn this full episode of Being HUMN, Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors.\nThey explore:\nWhy nonprofits struggle to communicate clearly\nHow to avoid “we need money” messaging that pushes donors away\nThe role of mission, donor, and public brand scripts\nHow empathy and clarity build lasting donor trust\nPractical ways to align teams, boards, and communications\n👉 Learn more about building clarity and traction at gowithhumn.com","thumbnail_url":"https://img.transistorcdn.com/DDcAHOBhNSgP26M71LK0XrVjJ3Cd2H4dKK4DqYE2dFQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZTEw/NDUxYzg1OTk4ZDhk/MjA3MzRlMTAxNWUy/ZTBhNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}