{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RetailMediaX","title":"ITV","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8f91c960\"></iframe>","width":"100%","height":180,"duration":1091,"description":"Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.\n\nDiscussion points:\n• The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it\n• A view of some of the brands ITV works with in retail media and advanced advertising\n• How ITV can add a regional angle to marketing\n• What the future holds for CTV and the wider retail media landscape\n\nBehind the mic:\n• Jayesh Rajdev, Controller of Advanced Advertising at ITV\nhttps://www.linkedin.com/in/jayrajdev/\n• Kate Hopkinson, Media Director at SMG\nhttps://www.linkedin.com/in/kate-hopkinson-8147a9117/\n• Paul Skeldon, editor InternetRetailing\nhttps://www.linkedin.com/in/paulskeldon/","thumbnail_url":"https://img.transistorcdn.com/Y_YK9ffR_ssez3xzKSb7UB2wgR2h2wQP5wnsknOoZh0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMDJk/MmUxZDliMmE3OTY4/ZGQ2Nzg2OTIzZTE1/NWU1My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}